The Nobel Memorial Prize for Economics in 2009 has been awarded to Elinor Ostrom and Oliver Williamson. Their work separately on economic governance and rationale for property right structures is a more sophisticated rationale for capitalism and by extension its reigning-ideology-now-in-crisis - neoliberalism. The works of Coase, North and Williamson are the three pillars on which the ‘sophistication’ of ‘new institutional economics’ that informed the ‘good governance’ agenda of post-Washington neoliberal consensus was built upon. So it is not surprising that the Nobel memorial prize goes to the more 'sophisticated' theorists at a time when the 'crude' version faces a severe crisis of legitimacy.